Behind every great superhero, there is a great sidekick.
Robin. Jimmy Olsen. Bucky. Harley Quinn.
Sidekicks. They are always second fiddle to the Batmans and Supermans of the world. But not anymore. Here at The Sidekick Collective, we’ve decided to take back the word "sidekick".
If you Google the definition of “sidekick” this is what you will find:
As self-identified sidekicks, we respectfully disagree. A sidekick is not the benchwarmer. They are not the second best or the backup plan. Rather, a sidekick is the teacher who first told you, you could go to college. A sidekick is the parent who believes in you, even when you fall down. A sidekick is the friend who told you that you matter. Sidekicks are those people in our lives who inspire us to be our very best selves. And we are proud to be sidekicks to others in return.
No hero saves the world on his own. This December, we want to show our gratitude to the sidekicks who make saving the world possible. And we want you to join us. Here’s how:
It Starts with a Hashtag and a Selfie
(It’s 2015. What else?)
Bestow the honorable title of “sidekick” upon those people who inspire you to be your best self, using #MySidekickIs.
Step 1: Grab some paper and pens. Begin with My Sidekick Is…
Step 2: Fill in the blank. Who is your sidekick and why?
Step 3: Share your photo on Facebook, Instagram and Twitter with the hashtag #MySidekickIs.
Give Your Real-Life Sidekick an Alter Ego
This holiday season, donate $25 or more and you’ll receive a personalized alter ego for the sidekick (or sidekicks!) in your life, crafted by our in-house “sidekick” experts. Your donation will support the Cosmic Hero program — making finding and investing in young superheroes possible.
Step 1: Donate $25 or more by December 18, 2015.
Step 2: We’ll follow up via email with some questions about your sidekick(s).
Step 3: We’ll send you a personalized alter ego and short origin story for you to gift to your loved ones by December 23, 2015.
Note: The Sidekick Collective is a 501(c)(3) non-profit and all donations are tax-deductible.
We are honored to serve as sidekicks to the superheroes of tomorrow. We hope you’ll join us.
So tell us, who is YOUR sidekick?
On a mission to invest in the superheroes of tomorrow.